A more considered diamond experience.
Certified natural diamonds, with lab-grown available, in gold, platinum or silver, from a family of gem merchants four generations strong. Customise every piece, or send us a photo of your dream design. Every price is clear, every specification is listed, and we guide you personally.
Elyra · Forever, for everyone
- Natural & lab-grown diamonds
- Gold · platinum · silver
- Free insured shipping across India
- 7-day returns on ready-to-ship pieces
- Lifetime exchange
A piece for every story and every milestone.
Loved this season.
You dream it. We create it.
Seen a piece you love, anywhere? Snap a photo or take a screenshot and send it to us. We will design it in 3D, share a quote, and craft it for you in natural or lab-grown diamonds, in gold, platinum or silver.
Brilliance, chosen with clarity.
Buying a diamond should feel considered, transparent and personal, not confusing.
Proof with every piece
Solitaires come with an independent IGI grading report. Gold is BIS hallmarked with a HUID code you can verify yourself.
Nothing hidden
The 4Cs, metal purity, weight and final GST-inclusive price on every listing, with return and exchange terms in writing before you pay.
Guidance on your terms
Message us on WhatsApp, book a call to talk through your options, or visit our Patna studio by appointment.
Four simple steps.
Choose
Browse the collection, or tell us your budget and occasion.
Talk to us
Chat on WhatsApp or book a call and ask us anything.
Confirm & pay
Receive a written quote with full specifications. Pay securely by UPI, card or bank transfer.
Insured delivery
Your jewellery arrives insured, with certificate, invoice and care guide.
Your wedding jewellery, planned with you.
Bridal sets, engagement rings, bands and modern mangalsutras, curated or made to order around your outfits, budget and wedding date.
Buy with confidence.
Short, honest guides so you know exactly what you are paying for.
Why natural diamonds
How a diamond forms over billions of years, and how it compares with lab-grown.
Read → GuideThe 4Cs, simply
Cut, colour, clarity and carat, and where to spend your budget.
Read → GuideReading your certificate
How to check a grading report and a gold HUID hallmark yourself.
Read →Latest from our blog.
“Four generations ago, my husband Vishvesh's family, the Seths, began as gem merchants in Ramgarh, Rajasthan. Today, Vishvesh and I carry that legacy forward with Elyra: bespoke jewellery in certified natural diamonds, made to exceed your expectations.”
Shreya Poddar
Founder & Director, diamond specialist
Read our story →
Loved by our customers.
Have a budget or a design in mind?
Tell us what you are looking for. We will reply with options, prices and photos, usually within a few hours.