Four generations of gems. One new chapter.
Elyra by Shree Creations is a bespoke diamond jewellery house in Patna, built on a family legacy that began with gem merchants in Ramgarh, Rajasthan.
The legacy of the Seths
Our story begins four generations ago, in Ramgarh, Rajasthan, with my husband Vishvesh's family, the Seths. They established themselves as prominent gem merchants, known for their passion for exquisite gems and their unwavering commitment to quality. The mark they left on the jewellery world still shines today, and it is the heritage we carry into everything we make.
How Elyra was born
Vishvesh was born with an instinct for recognising beauty in gems and jewellery. He grew up surrounded by his family's ancestral jewellery collection, and it shaped how he sees every stone. He dreamed of creating something truly exceptional.
I am a diamond specialist, and when we decided to build that dream together, Elyra by Shree Creations was born. It is a brand that brings together the Seth family's heritage, my love for diamonds and our shared passion for bespoke jewellery.
What we promise you
Our mission is simple: complete customer satisfaction, by exceeding your expectations. Natural diamonds are our speciality, ethically sourced and certified, and we also offer lab-grown diamonds for those who prefer them. Some designs feature other precious gemstones too. Every stone is clearly identified, so you always know exactly what you are choosing. Each piece is made to be unique, made to last, and made for you.
Shreya Poddar
Founder & Director, Elyra by Shree Creations
Heritage. Craft. You.
Four generations of knowledge
A family eye for gems, passed down from the Seth family of Ramgarh to every piece we design today.
Natural or lab-grown
Certified natural diamonds, ethically sourced, or lab-grown diamonds at a lower price, in gold, platinum or silver. Everything in writing before you pay.
Made around you
From a custom engagement ring to a complete bridal set, designed with you on WhatsApp, on a call or at our Patna studio.
How your jewellery is made.
Every Elyra piece goes through a meticulous six-step process, so the finished jewellery is exactly what you imagined.
3D modelling
Your design is created in advanced software as a precise digital model you can review before anything is made.
3D wax printing
The approved model is printed in wax, an exact replica of the final piece used for casting.
Casting
Molten gold is poured into a mould made from the wax model to form the piece.
Assembly
The components are fitted together by hand, checking that every part sits perfectly.
Stone setting
Each natural diamond and gemstone is carefully placed and secured by a skilled setter.
Polishing
The finished piece is polished to a brilliant shine and a smooth, comfortable finish.
The people behind Elyra.
Shreya Poddar
Diamond specialist. Leads the Elyra brand, its collections and the customer experience.
Vishvesh Poddar
Brings the family's eye for gems. Runs operations, from sourcing to delivery.
Raiyani Pragnesh
Partner in production and procurement: oversees diamond sourcing, manufacturing and quality.
Shweta Kumari
Creates 3D designs, product visuals and Elyra's digital catalogue.
Hemali Kumari
Your first point of contact on WhatsApp and calls.