("Elyra", "we", "us") runs this website and sells jewellery under the brand Elyra by Shree Creations. This policy explains what personal data we collect, why, and the choices you have.
What we collect
- Details you give us: name, phone/WhatsApp number, email, city, delivery address, ring size, preferences and messages, when you enquire, book a consultation or order.
- Order and payment details: items bought, invoice details and payment confirmation. Card and UPI details are handled by our payment provider; we never see or store your full card number.
- Tax and legal details: PAN or KYC details only where the law requires them for higher-value transactions.
- Website usage: if analytics are enabled, anonymous data such as pages visited, device type and approximate location, collected with Google Analytics cookies.
Why we use it
- To answer your enquiries and hold consultations.
- To process, deliver and support your orders, including returns, exchange and resizing.
- To issue invoices and meet tax, accounting and legal obligations.
- To send you updates or offers only if you have agreed. You can opt out at any time by replying "STOP" or messaging us.
- To understand how our website is used and improve it.
Our website forms open WhatsApp so you can send your details to us directly. Messages on WhatsApp are also subject to WhatsApp's own privacy policy.
Who we share it with
We do not sell your personal data. We share only what is needed with:
- courier and insurance partners, to deliver your order;
- payment providers, to process payment;
- our manufacturing partner, only the details needed for a custom piece (e.g. size, engraving);
- professional advisers and government authorities where required by law.
How long we keep it
We keep order and invoice records for as long as tax and accounting law requires. Enquiry details are deleted when they are no longer needed, or sooner if you ask.
Your rights
You may ask us to:
- tell you what personal data we hold about you and how we use it;
- correct, complete or update it;
- erase it, where we are not legally required to keep it;
- withdraw consent for marketing or other consent-based use;
- nominate another person to exercise your rights in case of death or incapacity.
To make a request or complaint, contact our Grievance Officer: , . If you are not satisfied with our response, you may approach the Data Protection Board of India.
Security
We limit access to your data to the team members who need it and use reputable service providers. No system is perfectly secure, but we take reasonable steps to protect your information.
We will never ask for your card number, CVV, UPI PIN or OTP by phone, chat or email.
Children
Our website is not meant for people under 18, and we do not knowingly collect their data.
Changes
We may update this policy. The date at the top shows the latest version.